Salt Wander

How AEO Transforms Your Approach to Website Analytics

For years I worked with clients who had beautiful websites that performed poorly. They invested in design, maybe some SEO, and then hoped for the best. But hope is not a strategy. The real shift happened when I started treating analytics not as a report to file away but as a live conversation with the visitor. That is where AEO comes in. It stands for Analytics Experience Optimization, a methodology that blends quantitative data from tools like Google Analytics with qualitat